direct advertisement

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• Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… …   Wikipedia

• Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of …   Wikipedia

• Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… …   Wikipedia

• direct response ad — UK US noun [C] MARKETING ► an advertisement to which a customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.: »When you use a direct response ad in any media, you must include… …   Financial and business terms

• Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …   Wikipedia

• direct-mailer — /di rekt may leuhr, duy /, n. 1. a person or firm engaged in direct mail advertising. 2. a letter, advertisement, or other item sent out in direct mail. * * * …   Universalium

• direct offer advertisement — An advertisement incorporating a tear out coupon, the completion of which alone creates an investment agreement; often referred to as an off the page advert. They are not allowed for either derivatives or warrants. Dresdner Kleinwort Wasserstein… …   Financial and business terms

• direct-response TV advertising — DRTV advertising; direct action advertising A television advertisement designed to stimulate immediate purchase or encourage some other direct response. Television spots, typically 60 to 120 seconds long, attempt to describe a product or service …   Big dictionary of business and management

• direct mail — noun advertising sent directly to prospective customers via the mail • Hypernyms: ↑ad, ↑advertisement, ↑advertizement, ↑advertising, ↑advertizing, ↑advert * * * noun [noncount] : papers containing advertisements that are mailed directly to people …   Useful english dictionary

• direct-mailer — /di rekt may leuhr, duy /, n. 1. a person or firm engaged in direct mail advertising. 2. a letter, advertisement, or other item sent out in direct mail …   Useful english dictionary

• direct-mail marketing — Method of merchandising in which the seller s offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet. The rise of retail …   Universalium